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Latest from ITG.
Inspired Thinking Episode 6: AI in marketing and content production
How are brands using AI in the marketing and content production spheres, and where can we find the biggest potential in these spaces? That's what ITG CEO, Andrew Swinand discusses with the brilliant Clair Carter-Ginn in our latest Inspired Thinking episode.Currently a...
Why marketing transformation doesn’t have to feel overwhelming
Our Growth Operations Director, Lucy Pollard, has overseen a host of marketing transformations for clients during her time at ITG. It’s a period of great change that can easily become overwhelming if you don’t put the correct processes in place. Here, she explains...
Watch now: How Avolta delivers campaigns 33% faster with ITG & Storyteq
Avolta’s work with ITG has completely transformed how its global teams access, share, and activate brand assets through our Gartner-leading Storyteq DAM. The result: faster campaign delivery, stronger brand consistency, and teams in 70 countries acting as one unified...
Storyteq adds Adobe Firefly Services to its suite of AI tools
We’re excited to announce that we’re integrating Adobe Firefly’s generative AI capabilities into our Storyteq CMP Content Marketing Platform. Firefly Services enhances Storyteq’s existing AI capabilities, giving our clients seamless access to Adobe’s creative and...
Inspired Thinking Episode 5: Establishing a strong culture and values as a leader
Tune into the new episode of Inspired Thinking, where special guest Dame Annette King — former Publicis Groupe CEO and current Chair of the Advertising Association — talks to ITG CEO Andrew Swinand about leadership, culture, and values.In this conversation, Annette...
Personalization without a Single Customer View is just guesswork, and it’s killing your ROI
You can’t deliver true personalization without a Single Customer View, and the cost of pretending you can is your ROI. Disconnected data is messy and unreliable. It breaks the link between insight and action, leaving teams to make decisions without the full picture....
Inspired Thinking Episode 4: The power of empathy and leading with respect and kindness.
Our latest Inspired Thinking episode sees ITG CEO Andrew Swinand meet up with President & CEO of JBS Growth and recent Chief Commercial Officer of The Female Quotient, Jason Schulweis, for a fascinating discussion on how we can prioritize empathetic...
Listen now: The AI-enabled creative renaissance
We’re excited to share that ITG CEO Andrew Swinand joined host Robin Bonn of Co:definery on ‘The Immortal Life of Agencies’ podcast earlier in October, discussing AI’s future in marketing and why it could herald a creative renaissance.Tune in to hear Andrew and...
Is your biggest revenue leak hiding in your marketing tech stack?
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
Big ideas still matter: Driving content at scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
Want the future of content creation in your business?
Everything at ITG Capture is plugged into Storyteq, so you can localise, personalise and deploy the content you shoot, at pace. Click below to find out more about our Gartner award-winning marketing technology.