At ITG, we believe that great marketing should also be kind to the planet, and as we reach World Environment Day 2022, we’re delighted to announce our partnership with Brynk on a new sustainability initiative. Together, we’ll plant 1 million trees by the end of 2022 as we accelerate our movement towards net zero carbon emissions.
Brynk are a fantastic company enabling people and businesses to offset their carbon footprint in sustainable, innovative ways, and we’re delighted to work with them through our ITG Enterprise programme.
As part of our wider commitment to sustainability at all levels of our business, we’ve partnered with Brynk (alongside impact provider Eden Reforestation Projects) on a brand-new initiative, which will see us plant 1 million trees by the end of 2022.
It’s estimated that this commitment will sequester around 450k tonnes of CO2 by the year 2050, helping to restore ecosystems and biodiversity while providing king tide protection for coastal zones and reducing the run-off of silt into the ocean.
The primary planting site will be in the fishing village of Boanamary in Madagascar, where heavy deforestation has driven the people deeper into poverty through a fall in the numbers of fish and a reduction in food for local communities.
Our planting project will provide 10,000 working days of employment, with the improved ecosystem also having community-wide positive benefits ranging from greater crop yields, to improvements in education, health and shelter.
What’s more, we’ll be opening the project up to our network of clients who will be able to contribute themselves through their partnership with ITG.
This project comes hot on the heels of another major milestone for ITG, after we achieved prestigious Gold Sustainability Verification from SafeContractor – the highest sustainability rating granted by the health and safety accreditor.
We’re always looking for new, proactive ways to reduce our carbon footprint in pursuit of net zero, leaving a lasting positive impact on people across the globe – after all, it’s the biggest brief we’re all working on.
Through our partnership with Brynk and the 1 million tree commitment, we’re excited to play a leading role in making it happen.
Ready to give your marketing a boost with our innovative, end-to-end services? Contact hello@inspiredthinking.group
*credit for all imagery in article: Eden Reforestation Projects