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Transform marketing procurement with a model built for efficiency
As marketing procurement becomes more complex, ITG’s Halo content model improves visibility and supports more efficient delivery.
Meet Dan Birks, Chief Growth Officer at ITG
As Chief Growth Lead at ITG, I help organizations improve marketing procurement with AI-enabled workflows and connected delivery that drive efficiency.
What ITG are doing for global brands
Traditional models don’t give marketing procurement the structure or clarity needed to manage spend and delivery with confidence.
This works because it strengthens visibility and creates a more joined-up process:
We give procurement and operations clearer visibility with AI-enabled tools.
We design operating models that cut friction.
We align delivery through Capture, Create, Automate, and Integrate.
Our Halo content model delivers results
Blending expert teams and our proprietary Storyteq platform together to deliver agile content faster and at scale, whilst delivering ROI
40% reduction in production costs across global markets
6,000 assets delivered in the first six months through connected workflows
20% faster delivery and over 1,000 assets produced through tech-enabled workflows.
178 days saved in production timelines by centralizing adaptation through AI-enabled Storyteq templates
“With ITG and Storyteq, we have a centralized approach that helps us deliver content faster while maintaining global standards. Local teams can adapt assets confidently, and we have far greater control over how campaigns are deployed.”
Daan Simonis, Global Media and Digital Marketing Director at Perfetti Van Melle (Mentos)
Ready to bring more efficiency to your marketing procurement?
Get a closer look at the Halo content model. Book a discovery session to see how it improves marketing procurement efficiency through clearer oversight and smarter cost control.
A few of my recommended reads for leaders focused on marketing procurement efficiency, cost control, and building smarter, connected operations.
