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Single Customer View with ITG. Set up for now, ready for the future

Powered by Salesforce Data Cloud, optimized by ITG

Fragmented data wastes spend and weakens customer experiences. ITG builds a Single Customer View that unifies identities, consent, and events across systems. With Salesforce Data Cloud, Einstein, and Agentforce, we turn profiles into real-time activation and insight that lift engagement, reduce waste, and prove ROI.

The Problem.

Most brands hold customer data in silos, with inconsistent IDs and limited context at the moment of engagement.

Without a single customer view, this shows up as :

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Duplicate and incomplete profiles that undermine personalization. When customer records are fragmented or duplicated, every ‘personalised’ offer becomes one-size-fits-all. Let’s clean up the chaos and build profiles that actually know who you’re talking to.

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Unreliable suppression and frequency control. If data silos can’t tell when someone last heard from you, you risk over-communicating, a unified customer view keeps frequency right and relevance high.

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Noisy, hard-to-trust measurement. When your data sources don’t agree, your results wobble - unify everything so every insight, metric and campaign result is built on rock-solid truth.

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Growing compliance risk as data volume increases. As customer data multiplies, so do the regulatory pitfalls - a single, governed view helps you stay compliant, controlled and confident.

The Impact

The impact of this is clear...

80%

of organizations still struggle to unify data across sources.

Salesforce

3x

Companies with a 360° customer view outperform peers by 3x in customer lifetime.

McKinsey

Why this Matters

Fragmented data is costly.

Without a single customer view, teams work from different versions of the truth and campaigns drift out of sync with the customer lifecycle. This shows up as:

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Personalization at scale isn’t possible. When your data stays fragmented, every message feels generic. Unify customer profiles so you can scale genuine one‑to‑one experiences with confidence.

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Unreliable suppression and noisy measurement. If you can’t trust when someone last heard from you or what their history shows, you risk over‑sending or missing the mark. Clean, unified data gives you suppression and reporting you can actually count on.

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The wrong content at the wrong time. Timing without context is just noise, build a single customer view and trigger meaningful content the moment it matters to each individual.

With a single customer view, you can personalize confidently and react to behavior in real time. It also helps you measure performance at a customer level so you can focus spend where it works.

A Smarter Way

ITG’ s journey optimization framework.

ITG combines Salesforce Data Cloud with proven delivery to turn disconnected data into a usable single customer view. The framework covers:

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Brand & Campaign Intelligence. Turns performance data into strategic insights and suggestions — optimise campaigns and discover which creative drives results.

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Workflow & Approvals. Auto-creates multichannel briefs, generates preconfigured workflows, with Compliance AI supporting collaborative reviews.

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DAM & AI Tagging. Four-layer AI analysis (visual, structural, message, meaning) plus natural-language search. Works with 100 assets or 100 million.

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Data Auditing and Mapping. Four-layer AI analysis (visual, structural, message, meaning) plus natural-language search. Works with 100 assets or 100 million.

Our Credentials

Why choose ITG?

Salesforce provides the technology. ITG provides the transformation.

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Brand & Campaign Intelligence. Turns performance data into strategic insights and suggestions — optimise campaigns and discover which creative drives results.

Illustration of a robot presenting features

Workflow & Approvals. Auto-creates multichannel briefs, generates preconfigured workflows, with Compliance AI supporting collaborative reviews.

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DAM & AI Tagging. Four-layer AI analysis (visual, structural, message, meaning) plus natural-language search. Works with 100 assets or 100 million.

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Data Auditing and Mapping. Catalog sources, events, and consent.

Build your single customer view with ITG. Unify data and activate in real time book your discovery session or download our guide.

Our Integrate Packages.

A simple one-off implementation charge and an annual recurring licence fee.

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AI-Driven Retention & Churn Prediction. Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.

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AI Lead Scoring Value Index. Shift from volume to value with ITG’s AI lead scoring. Our AI-powered Lead Value Index blends predictive scoring, behavioral segmentation and Salesforce-native integration to identify the prospects most likely to convert and the opportunities worth your budget.

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360 Single Customer View. Every customer has a predicted lifetime value. ITG’s Einstein AI model spots those at risk, scores their likelihood to lapse, and triggers personalized Salesforce journeys to recover revenue.

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Einstein Insights for Campaign Optimization. Einstein AI analyses your campaigns while ITG turns the insights into results, combining Einstein Conversation Insights with test-and-learn, segmentation and content intelligence to lift engagement, cut waste and prove ROI.

Need support delivering engaging, AI-powered, agile content for every channel?

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