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Latest from ITG
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
Successfully migrating JLR to Adobe Experience Manager
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
From concept to creation: Launching the updated KFC Tower Burger range
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...
An egg-cellent Easter campaign for Currys
We came up with the digital marketing to drive social media engagement for Currys in the run-up to Easter, brought to life by those clever bunnies in our photography and video department. Easter’s the perfect time for brands to deliver some cracking...
Life Without Limits – An amazing new space for the Royal Society for Blind Children
The Royal Society for Blind Children (RSBC) needed creative production help for an inspirational space where beneficiaries could meet, build real friendships and develop life skills – and our creative team’s stunning hand-drawn illustrations helped make the Life...
Taking Yum!’s global events online
We showcased our online event management expertise transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of...
NBC and Macy’s Thanksgiving Day Parade 34th Street visual – How do we do it?
Thanks to our renowned expertise in project and print management, Team ITG were tapped to consult on the production of a 144’ x 42’ mural street graphic for the famous Macy’s Thanksgiving Day Parade. Ken Madsen, Team ITG Project Consultant“I’ve been doing this project...