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From concept to creation: Launching the updated KFC Tower Burger range
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...
Co-op Member Prices: Creating and launching a multichannel marketing campaign
Co-op Member Prices is a new initiative rewarding the brand's members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end multichannel...
Delivering in-restaurant marketing for the KFC Teriyaki range
Having been tasked with launching KFC's new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland. It’s been great to see the KFC Teriyaki range making...
NBC and Macy’s Thanksgiving Day Parade 34th Street visual – How do we do it?
Thanks to our renowned expertise in project and print management, Team ITG were tapped to consult on the production of a 144’ x 42’ mural street graphic for the famous Macy’s Thanksgiving Day Parade. Ken Madsen, Team ITG Project Consultant“I’ve been doing this project...