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Why marketing transformation doesn’t have to feel overwhelming
Our Growth Operations Director, Lucy Pollard, has overseen a host of marketing transformations for clients during her time at ITG. It’s a period of great change that can easily become overwhelming if you don’t put the correct processes in place. Here, she explains...
Personalization without a Single Customer View is just guesswork, and it’s killing your ROI
You can’t deliver true personalization without a Single Customer View, and the cost of pretending you can is your ROI. Disconnected data is messy and unreliable. It breaks the link between insight and action, leaving teams to make decisions without the full picture....
Listen now: The AI-enabled creative renaissance
We’re excited to share that ITG CEO Andrew Swinand joined host Robin Bonn of Co:definery on ‘The Immortal Life of Agencies’ podcast earlier in October, discussing AI’s future in marketing and why it could herald a creative renaissance.Tune in to hear Andrew and...
Why marketing transformation doesn’t have to feel overwhelming
Our Growth Operations Director, Lucy Pollard, has overseen a host of marketing transformations for clients during her time at ITG. It’s a period of great change that can easily become overwhelming if you don’t put the correct processes in place. Here, she explains...
Personalization without a Single Customer View is just guesswork, and it’s killing your ROI
You can’t deliver true personalization without a Single Customer View, and the cost of pretending you can is your ROI. Disconnected data is messy and unreliable. It breaks the link between insight and action, leaving teams to make decisions without the full picture....
Listen now: The AI-enabled creative renaissance
We’re excited to share that ITG CEO Andrew Swinand joined host Robin Bonn of Co:definery on ‘The Immortal Life of Agencies’ podcast earlier in October, discussing AI’s future in marketing and why it could herald a creative renaissance.Tune in to hear Andrew and...
Is your biggest revenue leak hiding in your marketing tech stack?
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
Big ideas still matter: Driving content at scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
AI hype vs marketing reality: Turning talk into tangible impact
There’s no shortage of noise around AI. Headlines promise revolutions, LinkedIn is full of visionary takes, and internal conversations often start with: “We need to be doing more with AI.” From flashy prompts to bold predictions, AI marketing automation has quickly...
When 71% of consumers expect personalization, how are brands responding?
Personalized and localized marketing has moved from “nice to have” to business-critical. According to recent research, 71% of consumers expect brands to deliver personalized experiences. When brands fail to meet this demand, 76% of consumers report feeling frustrated,...
Marketing Procurement in 2025: How Essity moved its content model from complexity to clarity
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025.Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...