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Embracing seamless connectivity: The rise of integrated marketing
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of creativity and kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
Virtual Production – the future of video & photography
Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...
IWD 2023: Making a man’s world work for women
The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...
IWD 2023: A personal reflection from Sue Mountford
With #EmbraceEquity the theme for IWD 2023, we’re handing over to Team ITG CEO, Sue Mountford, for a look back over her 30-year career. Sue talks about the pressures of balancing work with motherhood, the stereotypes and inappropriate behaviours she’s had to overcome,...