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Latest from ITG
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Simon Says: Wellbeing is not an add-on – it should be key to your culture
If you see employee wellbeing as just another work benefit, like medical insurance or free gym membership, you’re not really getting it. While benefits are nice-to-have, true wellbeing only comes when it is ingrained in your culture. Of all the awards and accolades...
Co-op Member Prices: Creating and launching a multichannel marketing campaign
Co-op Member Prices is a new initiative rewarding the brand's members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end multichannel...
Life Without Limits – An amazing new space for the Royal Society for Blind Children
The Royal Society for Blind Children (RSBC) needed creative production help for an inspirational space where beneficiaries could meet, build real friendships and develop life skills – and our creative team’s stunning hand-drawn illustrations helped make the Life...
Interview: The importance of data in modern marketing
Data is a crucial part of successful modern digital marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...
Super Bowl Ads: The big winners and the marketing misfires
An ad in the Super Bowl is a digital marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as...
Why Creative Automation is now a marketing ‘must-have’
Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it is more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...
Taking Yum!’s global events online
We showcased our online event management expertise transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of...
NBC and Macy’s Thanksgiving Day Parade 34th Street visual – How do we do it?
Thanks to our renowned expertise in project and print management, Team ITG were tapped to consult on the production of a 144’ x 42’ mural street graphic for the famous Macy’s Thanksgiving Day Parade. Ken Madsen, Team ITG Project Consultant“I’ve been doing this project...