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Latest from ITG
Co-op Member Prices: Creating and launching a multichannel marketing campaign
Co-op Member Prices is a new initiative rewarding the brand's members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end multichannel...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
Super Bowl Ads: The big winners and the marketing misfires
An ad in the Super Bowl is a digital marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as...
Why Creative Automation is now a marketing ‘must-have’
Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it is more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...
Taking Yum!’s global events online
We showcased our online event management expertise transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of...
NBC and Macy’s Thanksgiving Day Parade 34th Street visual – How do we do it?
Thanks to our renowned expertise in project and print management, Team ITG were tapped to consult on the production of a 144’ x 42’ mural street graphic for the famous Macy’s Thanksgiving Day Parade. Ken Madsen, Team ITG Project Consultant“I’ve been doing this project...