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Latest from ITG
Successfully migrating JLR to Adobe Experience Manager
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
From concept to creation: Launching the updated KFC Tower Burger range
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Super Bowl Ads: The big winners and the marketing misfires
An ad in the Super Bowl is a digital marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as...
Why Creative Automation is now a marketing ‘must-have’
Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it is more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...
Taking Yum!’s global events online
We showcased our online event management expertise transforming Yum!’s in-person event settings to amazing, unique virtual experiences, delivered to audiences across the globe in multiple time zones. It’s all part of our wider remit for Yum!’s portfolio of...
NBC and Macy’s Thanksgiving Day Parade 34th Street visual – How do we do it?
Thanks to our renowned expertise in project and print management, Team ITG were tapped to consult on the production of a 144’ x 42’ mural street graphic for the famous Macy’s Thanksgiving Day Parade. Ken Madsen, Team ITG Project Consultant“I’ve been doing this project...