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John Lowell joins ITG as Chief Intelligence Officer, operationalising AI-enabled intelligence for leading brands
We’re delighted to welcome John Lowell to ITG as our Chief Intelligence Officer, where he will oversee our data, insights and AI-driven initiatives to deliver enhanced, intelligent content solutions for our clients.John’s remit at ITG will be to empower the next...
Watch now: Haleon’s Gartner® award-winning technology solution, powered by Storyteq
Haleon won the ‘Use of Marketing and Communications Technology Excellence’ prize at the 2024 Gartner Marketing Communications Awards, with a solution powered by our Storyteq technology.From global to local – that’s the thinking which has powered Haleon’s marketing...
The Škoda Big Launch Event: Content production for 120 retailers and 5 new models
Škoda’s Big Launch Event saw the car manufacturer officially launch five new models across five days, with ITG delivering a full halo of content to activate the event in 120 retail locations around the UK.The challenge ITG were asked to create a showroom activation...
ITG x Matalan: Delivering content at scale through new tech-enabled production house
ITG have partnered with Matalan to deliver a greater volume of high-quality, channel-specific content at pace through a new, tech-enabled creative and production house, built to enhance customer growth and loyalty for the retailer.This in-house model, comprised of...
Better Together: Andrew Swinand talks innovative new creation models with Little Black Book
Little Black Book's Better Together event in London brings together the finest minds from the marketing, creative, agency and production spheres – including our CEO, Andrew Swinand.Andrew will be taking to the stage at Better Together as part of an expert industry...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...
Working with Hungry Horse to deliver engaging content across 200+ pub locations
Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.With 223 pubs across the UK, Hungry Horse need marketing...
ITG bring big-brand experience into senior leadership team with two new Managing Partner appointments
The appointments to our senior leadership team bolster ITG’s ability to deliver high-quality content, faster than ever before for brands around the world.We’re delighted to announce the appointment of industry veterans Rachel Johnson and Kate Regan as Managing...
‘Best launch of a campaign to date’: Delivering high-volume, high-quality content at pace for Costa summer campaign
Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%. Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the...
DFS unlock 50%+ time savings with first-ever Virtual Production shoot at Capture Studios
DFS’ first outdoor furniture shoot was also the first time they’ve used Virtual Production to deliver a halo of photography content, and saved significant time vs traditional shoots.Leading UK upholstery retailer, DFS, turned to Capture Studios for their first ever...