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Latest from ITG
DFS unlock 50%+ time savings with first-ever Virtual Production shoot at Capture Studios
DFS’ first outdoor furniture shoot was also the first time they’ve used Virtual Production to deliver a halo of photography content, and saved significant time vs traditional shoots.Leading UK upholstery retailer, DFS, turned to Capture Studios for their first ever...
From Client to Chief Client Officer: ITG appoint Natalie Somerville as CCO
We’re proud to announce that Natalie Somerville has become our new Chief Client Officer, moving from a former ITG client to now leading our mission to solve content production challenges for some of the world’s biggest retailers. Natalie’s new role will see her...
Automating Creative Production – Finding your perfect halo content solution
With customers demanding more content, delivered faster than ever and with greater levels of personalisation, our clients need to be able to meet that demand without breaking their budgets – and automated creative production is often the answer. Automation is...
Simon Says: Support for communities & causes is part of a CEO’s job
You might have seen ITG’s recent involvement with Peace One Day’s ‘Anti-Racism Live’, a fantastic livestream event delivered by a brilliant organisation, that we were exceptionally proud to sponsor. This isn’t a new venture for ITG or myself – in fact, all of the...
Putting sustainability at the heart of your business – not just box-ticking
Here at Team ITG we offer end-to-end marketing services spanning multiple fields of expertise while also keeping an eye out for innovative marketing technology. But a practice that we think helps us stand out the most is sustainability – delivering amazing campaigns...
2024 Wellbeing award win for ITG
We’re incredibly proud to have won 'Best Employee Network & Resource Group' at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around – but what’s...
Currys Techmas – exceptional results for our end-to-end campaign
Every year the CRM team at Currys puts together the '12 Days of Techmas' – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated with us here at...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...