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Latest from ITG
Working with Hungry Horse to deliver engaging content across 200+ pub locations
Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.With 223 pubs across the UK, Hungry Horse need marketing...
ITG bring big-brand experience into senior leadership team with two new Managing Partner appointments
The appointments to our senior leadership team bolster ITG’s ability to deliver high-quality content, faster than ever before for brands around the world.We’re delighted to announce the appointment of industry veterans Rachel Johnson and Kate Regan as Managing...
‘Best launch of a campaign to date’: Delivering high-volume, high-quality content at pace for Costa summer campaign
Over 186,000 halo assets were produced and rolled out by ITG to Costa’s UK&I estate, reducing the timescale for content production by over 20%. Leading coffeehouse chain Costa Coffee have launched their 2024 summer campaign, working with ITG to roll out the...
ITG | 5 CRM Marketing Challenges Facing Brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
Want XR technology in your marketing? Watch our road test
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
Delivering in-restaurant marketing for the KFC Teriyaki range
Having been tasked with launching KFC's new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland. It’s been great to see the KFC Teriyaki range making...
Gold-standard event management for Dreams’ roadshow
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...
Simon Says: Why automation is the key to video marketing
The internet and early social media may have been largely text and image based, but the online world is now every bit as much a video medium as your TV – and your customers are clamouring for audio-visual content. The trouble is that video tends to be more expensive...
Simon Says: The power of same-day distributed marketing
How long does it take for enterprises to adapt and distribute global marketing campaigns across all countries, outlets and partners? For too many companies, the answer is “too long”. In marketing, you need to be reactive – you need to respond quickly to events and...
ITG Capture studio making AI advancements
What’s the future of image creation? As brands are faced with greater demand for content than ever (without the budgets to match this sharp increase), AI will undoubtedly have a role in bridging that gap. Our ITG Capture photography and film centre is already...
Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...