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Meet our new Group CEO – Andrew Swinand

Meet our new Group CEO – Andrew Swinand

Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation.   Andrew’s joining us on...

Simon Says: Time for a martech ecosystem rethink?

Simon Says: Time for a martech ecosystem rethink?

Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...

Virtual Production – the future of video & photography

Virtual Production – the future of video & photography

Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...

Simon Says: Navigating hard times in marketing

Simon Says: Navigating hard times in marketing

Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...

Simon Says: The importance of independent marketing agencies

Simon Says: The importance of independent marketing agencies

More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more...

Supporting Costa at the Coca-Cola Global Leadership Conference

Supporting Costa at the Coca-Cola Global Leadership Conference

From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected...

Simon Says: Why counter-intuitive thinking is essential

Simon Says: Why counter-intuitive thinking is essential

Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...

The top tech and latest innovations we found at CES 2023

The top tech and latest innovations we found at CES 2023

Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...