We know life sciences.
Drive engagement
Working with major companies
Our expert team at ITG Health have partnered with the likes of Bayer, J&J, Haleon, Biogen, MSD and Novo Nordisk, helping them to simplify and automate their marketing operations whilst amplifying the impact of their customer engagements. That’s faster execution, better customer experiences, more cost-effective compliant production, and deployment.
Marketing automation at scale
We put high quality, responsiveness, and affordability at the core of the services we deliver to our life sciences clients. ITG Health enables them to shift priorities towards personalised message delivery, enhanced customer experiences and super-agile campaign ops, which in turn increase customer engagement and help them to outpace competitors.
Delivering for our clients
ITG Health’s innovation-led approach to CRM has helped companies like Bayer achieve exceptional results in the life sciences sector…
1k+
-45%
Business discovery
Maximising enterprise value & objectives
Organisational design
Geography, categories, brands, channels, departments/teams
Operating model definition
People, process & platform (online & offline)
Data modelling & configuration layers
Business metadata & taxonomy modelling
Human-centred solution design
Workflow & process design
Market operations governance
Process, assets, content, data, platforms, CXM, adoption, lifecycle
Change management
Level of change, risk mitigation, Change Champions, community
Communications & training
1:1, group, videos, resources, virtual workshops, guided walkthroughs
Content automation audits
Want an end-to-end marketing partner?
At ITG Health, our experienced team of Life Sciences experts are driving technology transformation and delivering world-class marketing for major brands including Bayer, Haleon, Johnson & Johnson, and more. Start saving time and money today.
Kick start your project today
Kick start your project today
Kick start your project today
Latest from ITG.
When 71% of consumers expect personalization, how are brands responding?
Personalized and localized marketing has moved from “nice to have” to business-critical. According to recent research, 71% of consumers expect brands to deliver personalized experiences. When brands fail to meet this demand, 76% of consumers report feeling frustrated,...
Unlocking Halo Content: 5 Steps to Power Your Marketing Strategy
Uniting craft, scale, and speed: ITG and Finally! transform global content creation
ITG has joined forces with cloud-based VFX and post-production studio Finally!, to solve one of the biggest challenges facing the marketing industry — delivering world-class creative, at speed and at a global scale, without compromising quality. This new partnership...
Why Halo content creation will define marketing success in 2025 and beyond
Brand identity and recognition is driven by a big idea — the ‘Hero’ creative that tells your audience who you are and what you stand for. But, according to our Chief Strategy Officer, John Kirk, for customer engagement and business growth, you need to be amplifying...
ITG and Storyteq power Currys’ local marketing hub
Currys, a leading UK technology retailer, needed a way to streamline its local marketing efforts while maintaining brand consistency. ITG delivered a local marketing hub, powered by our Storyteq technology, that balances local relevance with wider brand control.The...
Marketing Procurement in 2025: How Essity moved its content model from complexity to clarity
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025.Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
How ITG helped Co-op’s LGBTQ+ network find a new identity
We recently worked with Co-op on a project that felt especially meaningful.Their LGBTQ+ employee network — originally called RESPECT — has played an important role in creating an inclusive culture across the business. As Co-op updated its overall branding, it felt...
The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...
Winning Windows: Connecting Entain with its customers through digital screen technology
With international sports betting and gambling company, Entain, looking to transform its window displays, ITG delivered a bespoke solution through digital screen technology that has future-proofed Entain’s Ladbrokes and Coral sites throughout the UK.Entain’s windows...
Why smarter content starts with better intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...