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The Škoda Big Launch Event: Content production for 120 retailers and 5 new models
Škoda’s Big Launch Event saw the car manufacturer officially launch five new models across five days, with ITG delivering a full halo of content to activate the event in 120 retail locations around the UK.The challenge ITG were asked to create a showroom activation...
Jo Wilby becomes our new Chief Creative Officer to deliver our halo content vision
The brilliant Jo Wilby becomes ITG’s new Chief Creative Officer, where she’ll lead the creation of channel-specific halo content across all our global clients.We’re delighted to announce the appointment of Joanna Wilby as Chief Creative Officer. Jo, previously...
Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
Inspired Thinking Episode 1: How can prioritising kindness fuel sustainable business success?
Watch Inspired Thinking Episode 1 on the business benefits of kindness, hosted by ITG CEO Andrew Swinand with special guest, our Chief People Officer, Lisa Elrod.Why should businesses be prioritising kindness for business success? That’s the question our CEO, Andrew...
Partnering with IHALC: The In-House Agency Leaders Club
ITG are excited to be partnered with the In-House Agency Leaders Club (IHALC), and have several exciting events already lined up.IHALC offers a fantastic space for leading minds and businesses within the in-house agency sphere to come together, share ideas, inspire...
Watch: How to meet exploding content demand through innovation & technology
Check out the video below from our recent Retail Week event, getting expert opinions on the innovations retailers should be embracing to solve the explosion of content demand. More channels, more markets, more competition, less budgets, and not enough content. It’s a...
ITG x Matalan: Delivering content at scale through new tech-enabled production house
ITG have partnered with Matalan to deliver a greater volume of high-quality, channel-specific content at pace through a new, tech-enabled creative and production house, built to enhance customer growth and loyalty for the retailer.This in-house model, comprised of...
Better Together: Andrew Swinand talks innovative new creation models with Little Black Book
Little Black Book's Better Together event in London brings together the finest minds from the marketing, creative, agency and production spheres – including our CEO, Andrew Swinand.Andrew will be taking to the stage at Better Together as part of an expert industry...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...
Working with Hungry Horse to deliver engaging content across 200+ pub locations
Hungry Horse need to activate campaigns at pace across a huge estate of pubs throughout the UK, and trust ITG to deliver the halo of content needed to bring these to life across multiple channels and touchpoints.With 223 pubs across the UK, Hungry Horse need marketing...