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Want more ROI from AI? You need a content backbone.

Want more ROI from AI? You need a content backbone.

Dan Birks, ITG’s Chief Growth Officer (EMEA), explains why a Content Marketing Platform must form the backbone of your operations if you want AI to drive real ROI. At ITG, we work with clients to create the marketing backbone they need to scale content operations and...
AI alone won’t transform your marketing

AI alone won’t transform your marketing

ITG CEO Andrew Swinand examines the role of leadership as a catalyst for marketing transformation, and how CEOs can lay the foundation for effective and lasting change in the age of AI. I’ve always believed the hardest part of transformation isn’t the technology. It’s...