by Harleen Kaur | Jul 9, 2025 | Insights
Personalized and localized marketing has moved from “nice to have” to business-critical. According to recent research, 71% of consumers expect brands to deliver personalized experiences. When brands fail to meet this demand, 76% of consumers report feeling frustrated,...
by Harleen Kaur | Jun 24, 2025 | News
ITG has joined forces with cloud-based VFX and post-production studio Finally!, to solve one of the biggest challenges facing the marketing industry — delivering world-class creative, at speed and at a global scale, without compromising quality. This new partnership...
by Harleen Kaur | Jun 17, 2025 | Inspired Thinking
Brand identity and recognition is driven by a big idea — the ‘Hero’ creative that tells your audience who you are and what you stand for. But, according to our Chief Strategy Officer, John Kirk, for customer engagement and business growth, you need to be amplifying...
by Harleen Kaur | Jun 16, 2025 | Company
Currys, a leading UK technology retailer, needed a way to streamline its local marketing efforts while maintaining brand consistency. ITG delivered a local marketing hub, powered by our Storyteq technology, that balances local relevance with wider brand control. The...
by Jack Malone | Jun 11, 2025 | Insights
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025. Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
by Harleen Kaur | Jun 9, 2025 | News, Company
We recently worked with Co-op on a project that felt especially meaningful. Their LGBTQ+ employee network — originally called RESPECT — has played an important role in creating an inclusive culture across the business. As Co-op updated its overall branding, it felt...
by Harleen Kaur | May 28, 2025 | Insights
The relationship between marketing and procurement has traditionally been transactional – sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing...
by Harleen Kaur | May 15, 2025 | Company
With international sports betting and gambling company, Entain, looking to transform its window displays, ITG delivered a bespoke solution through digital screen technology that has future-proofed Entain’s Ladbrokes and Coral sites throughout the UK. Entain’s windows...
by Harleen Kaur | May 7, 2025 | Insights
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
