by Harleen Kaur | Nov 19, 2025 | Insights
You can’t deliver true personalization without a Single Customer View, and the cost of pretending you can is your ROI. Disconnected data is messy and unreliable. It breaks the link between insight and action, leaving teams to make decisions without the full picture....
by Harleen Kaur | Nov 7, 2025 | Video Series, Inspired Thinking, News
Our latest Inspired Thinking episode sees ITG CEO Andrew Swinand meet up with President & CEO of JBS Growth and recent Chief Commercial Officer of The Female Quotient, Jason Schulweis, for a fascinating discussion on how we can prioritize empathetic leadership....
by Harleen Kaur | Sep 30, 2025 | Insights
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
by Harleen Kaur | Sep 18, 2025 | Insights
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
by Harleen Kaur | Aug 26, 2025 | Inspired Thinking
AI is being used across the marketing sector, but in many cases brands are still to see a significant impact. Disconnected tools and processes can make AI just another layer of marketing complexity, but as Jose Espinosa, our Managing Director (Integration), explains,...
