by Jack Malone | Sep 8, 2025 | Inspired Thinking
In a world overflowing with content and choice, personalization at scale is what helps marketing to stand apart. That used to just mean your name appearing at the top of a branded email. Now, according to our Managing Director (Integration), Jose Espinosa, customers...
by Jack Malone | Jun 11, 2025 | Insights
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025. Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
by Jack Malone | Mar 11, 2025 | Company
Content creation plays a vital role in the 12 Days of Techmas campaign, a crucial event within the Currys calendar that rewards the brand’s customers with exciting and exclusive giveaways. Running in the 12 days leading up to Christmas, this major omnichannel event is...
by Jack Malone | Mar 6, 2025 | Inspired Thinking
Our Head of AI, Lauren McBride, takes us through her journey in the AI sphere, the figures who inspired her along the way, and why the shift in focus from technical expertise to practical applications will see more women in AI roles moving forward. It’s fair to...
by Jack Malone | Mar 5, 2025 | Insights
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value. In this Q&A, Chloe Guest, ITG’s...
