by Jack Malone | Mar 5, 2025 | Insights
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value. In this Q&A, Chloe Guest, ITG’s...
by Jack Malone | Feb 18, 2025 | News
The acquisition of PureRed enables us to deliver our AI-enabled, agile content solutions and state-of-the-art Content Marketing Platform globally. We’re delighted to announce ITG’s strategic expansion into North America with the acquisition of US-based PureRed, an...
by Jack Malone | Feb 5, 2025 | Insights
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...
by Jack Malone | Jan 29, 2025 | Insights
How ITG’s Hero to Halo solution redefines content through AI. AI & Automation in Marketing is shifting the dial for marketers, streamlining processes, driving content efficiency, and enabling smarter, insight-driven campaigns. The modern marketing world is...
by Jack Malone | Jan 21, 2025 | Insights
Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market. With content creation demands increasing exponentially and nearly a third (32%) of...
