by Jack Malone | Sep 11, 2023 | Insights
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
by Jack Malone | Aug 30, 2023 | Insights
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
by Jack Malone | Aug 24, 2023 | Company
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
by Jack Malone | Aug 16, 2023 | Client
Having been tasked with launching KFC’s new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland. It’s been great to see the KFC Teriyaki range...
by Jack Malone | Aug 7, 2023 | Client
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...
