AI is being used across the marketing sector, but in many cases brands are still to see a significant impact. Disconnected tools and processes can make AI just another layer of marketing complexity, but as Jose Espinosa, our Managing Director (Integration), explains,...
Brand identity and recognition is driven by a big idea — the ‘Hero’ creative that tells your audience who you are and what you stand for. But, according to our Chief Strategy Officer, John Kirk, for customer engagement and business growth, you need to be amplifying...
What does effective leadership look like in an age shaped by AI, uncertainty and constant change? In episode 3 of Inspired Thinking, our Global CEO, Andrew Swinand, sits down with media ecologist and futurist Jack Myers to explore how human-centered leadership can...
AI is being used across the marketing sector, but in many cases brands are still to see a significant impact. Disconnected tools and processes can make AI just another layer of marketing complexity, but as Jose Espinosa, our Managing Director (Integration), explains,...
Brand identity and recognition is driven by a big idea — the ‘Hero’ creative that tells your audience who you are and what you stand for. But, according to our Chief Strategy Officer, John Kirk, for customer engagement and business growth, you need to be amplifying...
What does effective leadership look like in an age shaped by AI, uncertainty and constant change? In episode 3 of Inspired Thinking, our Global CEO, Andrew Swinand, sits down with media ecologist and futurist Jack Myers to explore how human-centered leadership can...
Our Head of AI, Lauren McBride, takes us through her journey in the AI sphere, the figures who inspired her along the way, and why the shift in focus from technical expertise to practical applications will see more women in AI roles moving forward. It's fair to say...
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