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Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
Inspired Thinking Episode 1: How can prioritising kindness fuel sustainable business success?
Watch Inspired Thinking Episode 1 on the business benefits of kindness, hosted by ITG CEO Andrew Swinand with special guest, our Chief People Officer, Lisa Elrod.Why should businesses be prioritising kindness for business success? That’s the question our CEO, Andrew...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Automating Creative Production – Finding your perfect halo content solution
With customers demanding more content, delivered faster than ever and with greater levels of personalisation, our clients need to be able to meet that demand without breaking their budgets – and automated creative production is often the answer. Automation is...
DFS, Whitbread and more shoot incredible film & photography in Capture Studios’ set-build space
Brands like DFS, Whitbread and Whittard are delivering outstanding content to their customers with the support of Capture Studios. Our Birmingham-based film and photography centre is home to Virtual Production facilities, our XR Cube, Infinity Cove, automated studios...
Meet our new Group CEO – Andrew Swinand
Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation. Andrew’s joining us on...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
Virtual Production vs traditional shoots – Getting you closer to your content
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...