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Is your biggest revenue leak hiding in your marketing tech stack?
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
Big ideas still matter: Driving content at scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
AI hype vs marketing reality: Turning talk into tangible impact
There’s no shortage of noise around AI. Headlines promise revolutions, LinkedIn is full of visionary takes, and internal conversations often start with: “We need to be doing more with AI.” From flashy prompts to bold predictions, AI marketing automation has quickly...
The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...
Why smarter content starts with better intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
Retail media growth: Bridging the gap between content demands and retailer capabilities
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
Halo Intelligence: Transforming modern marketing strategies with AI
The marketing world has changed dramatically in the past few years, with digital transformation at the forefront. The rise of AI, automation, and data-driven approaches has redefined how companies connect with their audiences. Halo Intelligence, ITG’s cutting-edge...
Embracing seamless connectivity: The rise of integrated marketing
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of creativity and kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
Why retailers need agile content strategies to stay competitive in 2025
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...