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The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...
Why smarter content starts with better intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
Retail media growth: Bridging the gap between content demands and retailer capabilities
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of creativity and kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
Why retailers need agile content strategies to stay competitive in 2025
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...
What does ‘Automation’ really mean for marketers today?
How ITG's Hero to Halo solution redefines content through AI. AI & Automation in Marketing is shifting the dial for marketers, streamlining processes, driving content efficiency, and enabling smarter, insight-driven campaigns.The modern marketing world is facing a...
Is your content strategy ready to meet 2025 demands?
Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market.With content creation demands increasing exponentially and nearly a third (32%) of...
Inspired Thinking Episode 2: Rethinking Work with Rishad Tobaccowala
Watch Inspired Thinking Episode 2 with Rishad Tobaccowala, hosted by ITG CEO Andrew Swinand. In this episode, Andrew and Rishad discuss the future of work with a closer look at culture, leadership and AI, examining how we can adapt to a changing environment."Work will...
Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
Inspired Thinking Episode 1: How can prioritising kindness fuel sustainable business success?
Watch Inspired Thinking Episode 1 on the business benefits of kindness, hosted by ITG CEO Andrew Swinand with special guest, our Chief People Officer, Lisa Elrod.Why should businesses be prioritising kindness for business success? That’s the question our CEO, Andrew...