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AI alone won’t transform your marketing
ITG CEO Andrew Swinand examines the role of leadership as a catalyst for marketing transformation, and how CEOs can lay the foundation for effective and lasting change in the age of AI. I’ve always believed the hardest part of transformation isn’t the technology. It’s...
Why marketing transformation doesn’t have to feel overwhelming
Our Growth Operations Director, Lucy Pollard, has overseen a host of marketing transformations for clients during her time at ITG. It’s a period of great change that can easily become overwhelming if you don’t put the correct processes in place. Here, she explains...
Personalization without a Single Customer View is just guesswork, and it’s killing your ROI
You can’t deliver true personalization without a Single Customer View, and the cost of pretending you can is your ROI. Disconnected data is messy and unreliable. It breaks the link between insight and action, leaving teams to make decisions without the full picture....
Big ideas still matter: Driving content at scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
AI hype vs marketing reality: Turning talk into tangible impact
There’s no shortage of noise around AI. Headlines promise revolutions, LinkedIn is full of visionary takes, and internal conversations often start with: “We need to be doing more with AI.” From flashy prompts to bold predictions, AI marketing automation has quickly...
When 71% of consumers expect personalization, how are brands responding?
Personalized and localized marketing has moved from “nice to have” to business-critical. According to recent research, 71% of consumers expect brands to deliver personalized experiences. When brands fail to meet this demand, 76% of consumers report feeling frustrated,...
Marketing Procurement in 2025: How Essity moved its content model from complexity to clarity
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025.Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
The marketing procurement challenge: Creating high-performing, cost-efficient content
The relationship between marketing and procurement has traditionally been transactional - sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing risk,...
Why smarter content starts with better intelligence
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
Retail media growth: Bridging the gap between content demands and retailer capabilities
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
Halo Intelligence: Transforming modern marketing strategies with AI
The marketing world has changed dramatically in the past few years, with digital transformation at the forefront. The rise of AI, automation, and data-driven approaches has redefined how companies connect with their audiences. Halo Intelligence, ITG’s cutting-edge...