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Why retailers should rely on data-driven marketing to retain and attract customers
We’re handing over to ITG CEO, Andrew Swinand, who delves into the importance of content personalisation, the need for long-term thinking, and how to deliver tailored, data-driven marketing at scale that unlocks real revenue, with reference to Wickes as a true success...
From Client to Chief Client Officer: ITG appoint Natalie Somerville as CCO
We’re proud to announce that Natalie Somerville has become our new Chief Client Officer, moving from a former ITG client to now leading our mission to solve content production challenges for some of the world’s biggest retailers. Natalie’s new role will see her...
Automating Creative Production – Finding your perfect halo content solution
With customers demanding more content, delivered faster than ever and with greater levels of personalisation, our clients need to be able to meet that demand without breaking their budgets – and automated creative production is often the answer. Automation is...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
Virtual Production vs traditional shoots – Getting you closer to your content
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...