See what we’re up to
Latest from ITG
Meet our new Group CEO – Andrew Swinand
Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation. Andrew’s joining us on...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
ITG | 5 CRM Marketing Challenges Facing Brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
Mental Health Awareness Week: Battling Imposter Syndrome
As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...
Virtual Production – the future of video & photography
Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...