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DFS, Whitbread and more shoot incredible film & photography in Capture Studios’ set-build space
Brands like DFS, Whitbread and Whittard are delivering outstanding content to their customers with the support of Capture Studios. Our Birmingham-based film and photography centre is home to Virtual Production facilities, our XR Cube, Infinity Cove, automated studios...
Meet our new Group CEO – Andrew Swinand
Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation. Andrew’s joining us on...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
ITG | 5 CRM Marketing Challenges Facing Brands
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
Covid, the digital skills gap & embracing new technology
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
Mental Health Awareness Week: Battling Imposter Syndrome
As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...
Virtual Production – the future of video & photography
Our Virtual Production studio means Team ITG clients can shoot in any location they choose, without ever leaving our ITG Capture facility. It’s a highly efficient and innovative solution that’s empowering brands like Jaeger, part of the M&S family, to deliver...
The top tech and latest innovations we found at CES 2023
Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...
IWD 2023: Making a man’s world work for women
The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...
IWD 2023: A personal reflection from Sue Mountford
With #EmbraceEquity the theme for IWD 2023, we’re handing over to Team ITG CEO, Sue Mountford, for a look back over her 30-year career. Sue talks about the pressures of balancing work with motherhood, the stereotypes and inappropriate behaviours she’s had to overcome,...
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...