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AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
Virtual Production vs traditional shoots – Getting you closer to your content
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
The top tech and latest innovations we found at CES 2023
Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...
IWD 2023: Making a man’s world work for women
The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...
IWD 2023: A personal reflection from Sue Mountford
With #EmbraceEquity the theme for IWD 2023, we’re handing over to Team ITG CEO, Sue Mountford, for a look back over her 30-year career. Sue talks about the pressures of balancing work with motherhood, the stereotypes and inappropriate behaviours she’s had to overcome,...
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...
Work we love vs Work that works
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...
Marketing agencies through the eyes of a 17-year-old
In the first of our ‘Team ITG: Thinking Out Loud’ series, Claire Roshanzamir reflects on an amazing week hosting work experience students at Team ITG, examining what the next generation think modern marketing actually is, and how we can better appeal to them. ...
Cannes Lions – Our pick of the ads from this year’s entries
The Cannes Lions International Festival of Creativity is a global event celebrating the very best in the advertising and creative communications industry. The 2022 awards recognised some amazing work from teams around the world, but what caught the eye of our own...
5 key takeaways from our Email Benchmark 2022
Discover 5 of the key findings from our Email Benchmark 2022. Compiled from data extracted from the 3.6 billion messages sent via Deployteq in the last year, as well as a separate survey of over 150 organisations, the Email Benchmark provides comprehensive insights...