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What does ‘Automation’ really mean for marketers today?

What does ‘Automation’ really mean for marketers today?

How ITG's Hero to Halo solution redefines content through AI. AI & Automation in Marketing is shifting the dial for marketers, streamlining processes, driving content efficiency, and enabling smarter, insight-driven campaigns.The modern marketing world is facing a...

Is your content strategy ready to meet 2025 demands?

Is your content strategy ready to meet 2025 demands?

Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market.With content creation demands increasing exponentially and nearly a third (32%) of...

Virtual Production – What if creativity was limitless?

Virtual Production – What if creativity was limitless?

Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...

Beyond October: Black History Month 2023

Beyond October: Black History Month 2023

Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...

AI for content writers – are the robots coming for my job?

AI for content writers – are the robots coming for my job?

With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...

ITG | 5 CRM Marketing Challenges Facing Brands

ITG | 5 CRM Marketing Challenges Facing Brands

Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...

Covid, the digital skills gap & embracing new technology

Covid, the digital skills gap & embracing new technology

Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...

Mental Health Awareness Week: Battling Imposter Syndrome

Mental Health Awareness Week: Battling Imposter Syndrome

As we acknowledge Mental Health Awareness Week, who better to hand over to than our own Head of Wellbeing, Sarah Stead, who takes an in-depth look at her own struggles with Imposter Syndrome, along with techniques she’s learned over the years to manage those feelings...