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Listen now: The AI-enabled creative renaissance
We’re excited to share that ITG CEO Andrew Swinand joined host Robin Bonn of Co:definery on ‘The Immortal Life of Agencies’ podcast earlier in October, discussing AI’s future in marketing and why it could herald a creative renaissance.Tune in to hear Andrew and...
Is your biggest revenue leak hiding in your marketing tech stack?
What if your biggest revenue leak isn’t in campaign performance or shrinking budgets? It could be hiding in your marketing tech stack. When platforms don’t connect, data gets stranded and systems fall out of sync. The result is wasted spend that drains ROI while...
Big ideas still matter: Driving content at scale with Halo Intelligence
Generative AI is exciting. With it, marketers can create content at scale, producing assets almost instantly. For years, brands have struggled to keep up with the rising demand for multichannel content, with customers expecting personalized messages at the right time...
Embracing seamless connectivity: The rise of integrated marketing
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
Why balancing creativity and kindness is the perfect formula for growth
ITG’s Americas leadership team explain why combining a culture of creativity and kindness with innovative, AI-enabled solutions empowers ITG to solve core content challenges for world-renowned brands and fuel lasting global growth.ITG’s Americas leadership team...
Q&A with Chloe Guest: The marketing execution problem no one talks about
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value.In this Q&A, Chloe Guest, ITG’s...
Why retailers need agile content strategies to stay competitive in 2025
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...
What does ‘Automation’ really mean for marketers today?
How ITG's Hero to Halo solution redefines content through AI. AI & Automation in Marketing is shifting the dial for marketers, streamlining processes, driving content efficiency, and enabling smarter, insight-driven campaigns.The modern marketing world is facing a...
Is your content strategy ready to meet 2025 demands?
Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market.With content creation demands increasing exponentially and nearly a third (32%) of...
Why is a culture of kindness crucial for business success?
Having been with ITG for over 11 years, our Chief People Officer, Lisa Elrod, tells us why a culture of kindness is an essential element of a successful business model.We’ve all known people, often in leadership positions, who mistake kindness for weakness. The idea...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...