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Latest from ITG
Beyond October: Black History Month 2023
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
Creative Automation: Solving the content demand & supply dilemma for major US fashion brand
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
AI for content writers – are the robots coming for my job?
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
Interview: The importance of data in modern marketing
Data is a crucial part of successful modern digital marketing, but crafting it into the perfect strategy is more than just guesswork. Having gathered statistics from over 150 marketers on their most significant data challenges, we found their most common issue was the...
Super Bowl Ads: The big winners and the marketing misfires
An ad in the Super Bowl is a digital marketing opportunity like no other, but not all brands reach the end zone with their efforts. In this article, our Research & Insight Manager, Marc Aston, takes a closer look at the big winners from Super Bowl LVI, as well as...
Why Creative Automation is now a marketing ‘must-have’
Creative automation has gone from ‘nice to have’, to a marketing essential. Here’s our bitesize guide to what it is, why it is more relevant than ever, and the powerful benefits it can bring to brands across the globe. When struggling to keep up with the enormous...