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Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
Cannes Lions – Our pick of the ads from this year’s entries
The Cannes Lions International Festival of Creativity is a global event celebrating the very best in the advertising and creative communications industry. The 2022 awards recognised some amazing work from teams around the world, but what caught the eye of our own...
Celebrating a Gartner Award win with GSK!
After some fantastic work from our visionary partners at GSK, as well as Team ITG’s own team of experts, we’re proud to say that together we took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022. Streamline (GSK’s...
Putting people first for Pride
At Team ITG, we embrace a culture of diversity and inclusivity, ensuring everyone feels they can be their true selves when they come to work. Part of this is supporting fantastic causes such as Pride Month, and this year we spoke to some of our Diversity Team members...
ITG set for global growth
On our mission to transform the way brands do marketing, Bridgepoint’s investment in Team ITG earlier this year has paved the way for several key developments, with the opening of our 30,000 sq ft ITG Capture centre, a significant repositioning of our senior team and...
Tackling food waste with Co-op and Caboodle
Caboodle is a platform founded by Co-op and Microsoft, and created with the help of environmental charity Hubbub, business technology consultants BJSS, and leading marketing agency Team ITG. It’s here to make it easier than ever for major companies to redistribute...
World Environment Day – ITG & Brynk make new sustainability pledge
At Team ITG, we believe that great marketing should also be kind to the planet, and as we reach World Environment Day 2022, we’re delighted to announce our partnership with Brynk on a new sustainability initiative. Together, we’ll plant 1 million trees by the end of...
All your content, every channel, one take – ITG Capture
We’re delighted to announce the official opening of ITG Capture, our state-of-the-art photography, video and TV facility that’s set to revolutionise the way our roster of global clients shoot, save and share their content. Whether it’s Extended Reality studios,...
5 key takeaways from our Email Benchmark 2022
Discover 5 of the key findings from our Email Benchmark 2022. Compiled from data extracted from the 3.6 billion messages sent via Deployteq in the last year, as well as a separate survey of over 150 organisations, the Email Benchmark provides comprehensive insights...