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Latest from ITG
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
James Chittenden: How real do you want it?
In an Insta-first world, brands increasingly lead with their visual expression. One of the key challenges for Marketers in 2024 is striking a balance between aspiration and authenticity, the dream and reality. One of the most subtle (or not) ways that this manifests...
AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
ITG ranks highly in Best Companies employee survey
The Best Companies survey takes anonymous answers from employees on what they really think about where they work, in order to rank businesses and provide a roadmap to improvement. We’re thrilled to say that Inspired Thinking Group (ITG) scored highly for Q1 2023 and...
Want an award-winning data & CRM team to drive customer engagement?
Our recent acquisition of Emerald Thinking has greatly expanded our capability in the areas of human insight, data science and data planning – a key step as we continue to improve our award-winning CRM offering for leading brands such as Wickes. After successfully...
How technology will inspire marketers in 2023
In the face of economic uncertainty, it is important for retailers to re-evaluate and update how they engage customers. Team ITG is a company helping major retailers, such as Currys, ASOS, and PUMA do just that, using technology to inspire and lead high-impact...
An end-to-end Christmas customer experience for Currys
This Christmas has seen us launch a cutting-edge Augmented Reality experience for Currys, create content for their ’12 Days of Techmas’ advent competition, and support the brand’s charity partner through stunning festive window theatre that empowers customers and...
Emerald Thinking acquisition: Boosting our data strategy capabilities
We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes! The acquisition sees...
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...
Introducing: The new-look Inspired Thinking Group
Our rebrand has totally refreshed our identity and allowed us a much sharper focus on the two engines driving our business: our innovative marketing services, and Gartner award-winning marketing technology. Don’t worry – we’re the same company with the same values,...
Word travels fast – joining forces with 2 Sisters Food Group
Having heard about a shoot we’d completed for our partners at M&S, 2 Sisters Food Group enlisted Team ITG to create an awesome new film showcasing their commitment to chicken welfare and the sustainable new methods they’re using to achieve it. We love it when our...