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Costa Coffee x ITG: Halo content production for major campaigns
Costa Coffee have launched several significant marketing campaigns since the start of 2024, with ITG delivering the halo of engaging, tech-enabled, agile content needed to bring them to life across their restaurant locations.Hot milkshake ITG took the hero creative...
DFS, Whitbread and more shoot incredible film & photography in Capture Studios’ set-build space
Brands like DFS, Whitbread and Whittard are delivering outstanding content to their customers with the support of Capture Studios. Our Birmingham-based film and photography centre is home to Virtual Production facilities, our XR Cube, Infinity Cove, automated studios...
Moonpig deliver campaign in record time through Capture Studios’ automated photography & video facilities
Our expert team at Capture Studios worked with new client Moonpig to deliver over 600 pieces of high-quality halo content in just three days. The brand were so impressed with the results of their Father’s Day shoot that they’ve booked future shoots at Capture Studios,...
Simon Says: The importance of independent marketing agencies
More and more independent marketing agencies are being acquired by larger networks, but is this trend good for clients and the marketing industry as a whole? I’m not convinced. According to the groups themselves, these acquisitions are about offering clients a more...
Supporting Costa at the Coca-Cola Global Leadership Conference
From content creation and scheduling to hardware installation, we loved supporting our clients at Costa Coffee as they attended the Coca-Cola Global Leadership Conference 2023 in Cairo. We helped showcase the brand’s amazing offering through the power of our connected...
Our Storyteq marketing technology features as a Leader in 2023 Gartner® Magic Quadrant™
We’re thrilled to see the Inspired Thinking Group’s marketing technology, Storyteq, named as a Leader among Content Marketing Platforms (CMPs) in the prestigious 2023 Gartner Magic Quadrant. This is fantastic recognition for Storyteq, scoring a rating above 4 out of 5...
Simon Says: Why counter-intuitive thinking is essential
Logic, as favoured by scientists, accountants and City investors, is exceptionally effective for problems of science, engineering and mathematics, but not so good when it comes to understanding the motivation of human beings. For that, it sometimes helps to take an...
The top tech and latest innovations we found at CES 2023
Our Innovation Team work with brands like Pret and KFC, helping introduce them to technologies that increase efficiency, cut their carbon footprint, save money and revolutionise their marketing. To stay on top of the latest developments, they scour the world for new...
IWD 2023: Making a man’s world work for women
The stats might be shifting, but we’re still a long way from achieving true workplace equality for women around the globe. For the final part of our International Women’s Day takeover, we’re delighted to hand over to ITG’s Chief People Officer, Lisa Elrod, who draws...
IWD 2023: A personal reflection from Sue Mountford
With #EmbraceEquity the theme for IWD 2023, we’re handing over to Team ITG CEO, Sue Mountford, for a look back over her 30-year career. Sue talks about the pressures of balancing work with motherhood, the stereotypes and inappropriate behaviours she’s had to overcome,...
Simon Says: Could AI write this article?
Welcome to Simon Says – a new series of articles written by ITG Group CEO & founder, Simon Ward. In this first episode, Simon takes the plunge into the world of Artificial Intelligence, examining its role in the marketing landscape as a content creator. Could we...