by Jack Malone | Mar 5, 2025 | Insights
Marketing leaders today face a tough challenge: how to deliver high-impact campaigns while keeping costs under control. Traditional models rely heavily on big-budget hero campaigns, but these often fail to deliver long-term value. In this Q&A, Chloe Guest, ITG’s...
by Jack Malone | Feb 18, 2025 | News
The acquisition of PureRed enables us to deliver our AI-enabled, agile content solutions and state-of-the-art Content Marketing Platform globally. We’re delighted to announce ITG’s strategic expansion into North America with the acquisition of US-based PureRed, an...
by Jack Malone | Feb 5, 2025 | Insights
The speed of content creation and activation is essential to maintaining competitiveness. Consumers demand personalised, timely, and relevant content, and retailers who can’t keep up with these expectations risk losing valuable customer engagement – and, ultimately,...
by Jack Malone | Jan 29, 2025 | Insights
How ITG’s Hero to Halo solution redefines content through AI. AI & Automation in Marketing is shifting the dial for marketers, streamlining processes, driving content efficiency, and enabling smarter, insight-driven campaigns. The modern marketing world is...
by Jack Malone | Jan 21, 2025 | Insights
Explore the top trends shaping content production in 2025 and learn how ITG’s Halo strategy can help your brand stay agile, efficient, and competitive in a rapidly evolving market. With content creation demands increasing exponentially and nearly a third (32%) of...
by Jack Malone | Jan 15, 2025 | Insights
Watch Inspired Thinking Episode 2 with Rishad Tobaccowala, hosted by ITG CEO Andrew Swinand. In this episode, Andrew and Rishad discuss the future of work with a closer look at culture, leadership and AI, examining how we can adapt to a changing environment....
by Jack Malone | Jan 13, 2025 | News
We’re delighted to welcome John Lowell to ITG as our Chief Intelligence Officer, where he will oversee our data, insights and AI-driven initiatives to deliver enhanced, intelligent content solutions for our clients. John’s remit at ITG will be to empower the next...
by Jack Malone | Jan 9, 2025 | Company
Haleon won the ‘Use of Marketing and Communications Technology Excellence’ prize at the 2024 Gartner Marketing Communications Awards, with a solution powered by ITG and our Storyteq technology. From global to local – that’s the thinking which has powered Haleon’s...
by Jack Malone | Dec 2, 2024 | Company
Škoda’s Big Launch Event saw the car manufacturer officially launch five new models across five days, with ITG delivering a full halo of content to activate the event in 120 retail locations around the UK. The challenge ITG were asked to create a showroom activation...
by Jack Malone | Nov 27, 2024 | News
The brilliant Jo Wilby becomes ITG’s new Chief Creative Officer, where she’ll lead the creation of channel-specific halo content across all our global clients. We’re delighted to announce the appointment of Joanna Wilby as Chief Creative Officer. Jo, previously...
