by Jack Malone | Jun 11, 2025 | Insights
Lessons from Dan Birks & Alessio Babolin’s session at ProcureCon Marketing London 2025. Marketing procurement and marketing teams in close alignment can be a powerful force, but too often we’ve seen procurement focused only on costs, and not on business value. At...
by Harleen Kaur | Jun 9, 2025 | News, Company
We recently worked with Co-op on a project that felt especially meaningful. Their LGBTQ+ employee network — originally called RESPECT — has played an important role in creating an inclusive culture across the business. As Co-op updated its overall branding, it felt...
by Harleen Kaur | May 28, 2025 | Insights
The relationship between marketing and procurement has traditionally been transactional – sometimes even tense. Marketing teams face relentless pressure to deliver personalized, fast-turnaround campaigns. Procurement is responsible for managing costs, reducing...
by Harleen Kaur | May 15, 2025 | Company
With international sports betting and gambling company, Entain, looking to transform its window displays, ITG delivered a bespoke solution through digital screen technology that has future-proofed Entain’s Ladbrokes and Coral sites throughout the UK. Entain’s windows...
by Harleen Kaur | May 7, 2025 | Insights
How insight-led, tech-enabled workflows are transforming content creation at scale As customer expectations rise, content has become one of marketings most complex challenges. With more campaigns, more channels, and audiences expecting relevance in real time,...
by Harleen Kaur | May 1, 2025 | Video Series, Inspired Thinking
What does effective leadership look like in an age shaped by AI, uncertainty and constant change? In episode 3 of Inspired Thinking, our Global CEO, Andrew Swinand, sits down with media ecologist and futurist Jack Myers to explore how human-centered leadership can...
by Harleen Kaur | Apr 16, 2025 | Insights
More channels, more markets, more competition, more content needed, and not enough budget. It’s a scenario that many retailers know all too well, exacerbated by an industry that necessitates speed and reactivity. The demand for increasingly personalized, relevant...
by Harleen Kaur | Mar 31, 2025 | News
We’re proud to announce ITG’s new strategic partnership with creative performance startup Sundogs, leveraging AI to deliver greater creative performance for our global clients. The partnership harnesses Sundogs’ deep expertise in AI-driven consumer understanding,...
by Harleen Kaur | Mar 27, 2025 | Insights
The marketing world has changed dramatically in the past few years, with digital transformation at the forefront. The rise of AI, automation, and data-driven approaches has redefined how companies connect with their audiences. Halo Intelligence, ITG’s cutting-edge...
by Harleen Kaur | Mar 19, 2025 | Insights
In this article, we explore how unifying disconnected platforms and integrating marketing technologies can revolutionize workflows, drive efficiency, and create a seamless content ecosystem that enables personalized, high-performing campaigns at scale. The modern...
