by Jack Malone | Dec 19, 2023 | Insights
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
by Abbie | Dec 12, 2023 | Insights
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
by Jack Malone | Nov 20, 2023 | Company
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
by Jack Malone | Nov 14, 2023 | Company
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...
by Jack Malone | Oct 20, 2023 | Insights
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
by Jack Malone | Oct 17, 2023 | Company
Co-op Member Prices is a new initiative rewarding the brand’s members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end...
by Jack Malone | Oct 2, 2023 | Insights
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
by Jack Malone | Sep 11, 2023 | Insights
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
by Jack Malone | Aug 30, 2023 | Insights
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
by Jack Malone | Aug 24, 2023 | Company
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
