by Abbie | Aug 30, 2024 | Client
DFS’ first outdoor furniture shoot was also the first time they’ve used Virtual Production to deliver a halo of photography content, and saved significant time vs traditional shoots. Leading UK upholstery retailer, DFS, turned to Capture Studios for their first ever...
by Abbie | Feb 15, 2024 | Client
Every year the CRM team at Currys puts together the ’12 Days of Techmas’ – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated...
by Abbie | Feb 6, 2024 | Insights
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
by Jack Malone | Dec 19, 2023 | Insights
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
by Jack Malone | Dec 19, 2023 | Insights
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
