by Jack Malone | Jun 20, 2023 | Insights
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
by Jack Malone | Jun 13, 2023 | Simon Says
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
by Jack Malone | May 30, 2023 | Simon Says
AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
by Jack Malone | May 9, 2023 | Simon Says
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...
by Jack Malone | Apr 26, 2023 | Simon Says
Anyone can sail a ship in calm waters, but for marketers, the seas are rough – and getting rougher. How you hold the wheel now can make the difference between sailing through the storm intact and sinking without a trace. The seas were hardly calm pre-Covid. The rapid...
