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ITG x Matalan: Delivering content at scale through new tech-enabled production house
ITG have partnered with Matalan to deliver a greater volume of high-quality, channel-specific content at pace through a new, tech-enabled creative and production house, built to enhance customer growth and loyalty for the retailer.This in-house model, comprised of...
Better Together: Andrew Swinand talks innovative new creation models with Little Black Book
Little Black Book's Better Together event in London brings together the finest minds from the marketing, creative, agency and production spheres – including our CEO, Andrew Swinand.Andrew will be taking to the stage at Better Together as part of an expert industry...
How to produce more content for less: Keeping the high street alive through marketing technology
Our CEO, Andrew Swinand, takes a look at the content challenges facing high-street retailers. Using John Lewis Partnership as an example, Andrew explains how brands can start to produce more content for less through a technology-led approach.The high street is, rather...
Meet our new Group CEO – Andrew Swinand
Andrew Swinand has been appointed as our new Group Chief Executive Officer (GCEO) to build on our exponential growth and deliver our mission to redefine marketing for brands around the world with our tech-led approach to content creation. Andrew’s joining us on...
Partnering with Volkswagen Commercial Vehicles UK to deliver transformative marketing campaigns
We’ve partnered with Volkswagen Commercial Vehicles UK to manage retailer marketing, tactical communications and social media for their national brand advertising, along with their network of 96 Van Centres and authorised repairers, following a competitive pitch...
Simon Says: Support for communities & causes is part of a CEO’s job
You might have seen ITG’s recent involvement with Peace One Day’s ‘Anti-Racism Live’, a fantastic livestream event delivered by a brilliant organisation, that we were exceptionally proud to sponsor. This isn’t a new venture for ITG or myself – in fact, all of the...
Putting sustainability at the heart of your business – not just box-ticking
Here at Team ITG we offer end-to-end marketing services spanning multiple fields of expertise while also keeping an eye out for innovative marketing technology. But a practice that we think helps us stand out the most is sustainability – delivering amazing campaigns...
2024 Wellbeing award win for ITG
We’re incredibly proud to have won 'Best Employee Network & Resource Group' at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around – but what’s...
Currys Techmas – exceptional results for our end-to-end campaign
Every year the CRM team at Currys puts together the '12 Days of Techmas' – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated with us here at...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...