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AI x Virtual Production – Ready to rocket power your creative ambition?
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
Virtual Production vs traditional shoots – Getting you closer to your content
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
Virtual Production – What if creativity was limitless?
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
Word travels fast – joining forces with 2 Sisters Food Group
Having heard about a shoot we’d completed for our partners at M&S, 2 Sisters Food Group enlisted Team ITG to create an awesome new film showcasing their commitment to chicken welfare and the sustainable new methods they’re using to achieve it. We love it when our...
More content, lower costs and greater efficiency for global brands
Team ITG’s focus on innovation and transformative ways of working is helping global brands like Currys, ASOS and Haleon create more content, faster than ever, without breaking their budgets. With the explosion of channels in recent years and an ever-growing demand for...
Bringing the 2022 Nisa Expo to life
Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person. The Nisa Expo is a brilliant retail exhibition hosted annually...
Work we love vs Work that works
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...
Managing Bayer’s marketing automation through Salesforce
Our dedicated team of Salesforce consultants manage the strategic integration and execution of marketing automation using Salesforce Marketing Cloud (SFMC). Our marketing technology expertise isn’t limited to our own CanopyDeploy platform – in fact, we have...
Marketing agencies through the eyes of a 17-year-old
In the first of our ‘Team ITG: Thinking Out Loud’ series, Claire Roshanzamir reflects on an amazing week hosting work experience students at Team ITG, examining what the next generation think modern marketing actually is, and how we can better appeal to them. ...
Cannes Lions – Our pick of the ads from this year’s entries
The Cannes Lions International Festival of Creativity is a global event celebrating the very best in the advertising and creative communications industry. The 2022 awards recognised some amazing work from teams around the world, but what caught the eye of our own...
Celebrating a Gartner Award win with GSK!
After some fantastic work from our visionary partners at GSK, as well as Team ITG’s own team of experts, we’re proud to say that together we took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022. Streamline (GSK’s...