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Latest from ITG
Currys Techmas – exceptional results for our end-to-end campaign
Every year the CRM team at Currys puts together the '12 Days of Techmas' – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated with us here at...
Sue Mountford: The Top Marketing Trends for 2024
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
Inspired Thinking Group partner with NBC to deliver Macy’s Thanksgiving Day parade for record TV audience
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
An end-to-end Christmas customer experience for Currys
This Christmas has seen us launch a cutting-edge Augmented Reality experience for Currys, create content for their ’12 Days of Techmas’ advent competition, and support the brand’s charity partner through stunning festive window theatre that empowers customers and...
Emerald Thinking acquisition: Boosting our data strategy capabilities
We’re thrilled to announce Team ITG’s acquisition of Emerald Thinking Group, a data-driven customer experience agency that we’ve worked alongside on several key projects – including the award-winning Missions & Motivations Engine for Wickes! The acquisition sees...
Crafting a compelling narrative through film & photography – a behind-the-scenes look
In a world with so much at our fingertips, so much content created and consumed, it’s a wonder any messages get through the noise. Automation helps us get more content to market at pace, but the eye of a photographer is still integral in telling the right story for...
Introducing: The new-look Inspired Thinking Group
Our rebrand has totally refreshed our identity and allowed us a much sharper focus on the two engines driving our business: our innovative marketing services, and Gartner award-winning marketing technology. Don’t worry – we’re the same company with the same values,...
Word travels fast – joining forces with 2 Sisters Food Group
Having heard about a shoot we’d completed for our partners at M&S, 2 Sisters Food Group enlisted Team ITG to create an awesome new film showcasing their commitment to chicken welfare and the sustainable new methods they’re using to achieve it. We love it when our...
More content, lower costs and greater efficiency for global brands
Team ITG’s focus on innovation and transformative ways of working is helping global brands like Currys, ASOS and Haleon create more content, faster than ever, without breaking their budgets. With the explosion of channels in recent years and an ever-growing demand for...
Bringing the 2022 Nisa Expo to life
Our creative teams were on top form as they produced a whole range of assets for this year’s Nisa Expo – a vital role given that this was the first time since 2019 that the event has been held in person. The Nisa Expo is a brilliant retail exhibition hosted annually...
Work we love vs Work that works
Our ‘Thinking Out Loud’ series continues with Team ITG’s Executive Creative Director, Jo Wilby, who examines the complexities of the client/agency relationship when it comes to briefing and creating campaigns. Jo asks the question: how can clients and client service...