by Abbie | Feb 23, 2024 | Group, Company
Here at Team ITG we offer end-to-end marketing services spanning multiple fields of expertise while also keeping an eye out for innovative marketing technology. But a practice that we think helps us stand out the most is sustainability – delivering amazing campaigns...
by Abbie | Feb 23, 2024 | Company
We’re incredibly proud to have won ‘Best Employee Network & Resource Group’ at the Great British Workplace Wellbeing Awards 2024! After bringing home the ‘Team of the Year’ prize in 2023, it’s fantastic to get even more recognition this time around –...
by Abbie | Feb 15, 2024 | Company
Every year the CRM team at Currys puts together the ’12 Days of Techmas’ – an omnichannel Christmas campaign that uses a gamified approach offering awesome tech prizes to customers while encouraging sign-ups to Currys Perks. This year they collaborated...
by Abbie | Feb 6, 2024 | Insights
When looking at the marketing trends of 2023, Generative AI dominated the landscape (and all other news channels!), driving conversations around the way brands will produce content and campaigns for every channel, with minimum effort. However, as we work out how to...
by Abbie | Jan 19, 2024 | Company
Inspired Thinking Group once again partnered with NBC to deliver the iconic Macy’s Thanksgiving Day parade in New York City, to a record-breaking TV audience across the US. Ken Madsen, Chief Marketing Technologist at ITG, has worked with NBC for the past 15 years and...
by Jack Malone | Dec 19, 2023 | Insights
Are Virtual Production and Artificial Intelligence (AI) really threats to human ingenuity? Or are they the tools we need to really set our creativity free and deliver outstanding content that wows and resonates? Let’s get the verdict from our Executive Creative...
by Jack Malone | Dec 19, 2023 | Insights
Is Virtual Production just ‘faking it’ compared to traditional methods of film and photography, or is this new technology a way to control the previously uncontrollable, telling your story exactly the way you want to? Over to Team ITG’s Executive Creative Director,...
by Abbie | Dec 12, 2023 | Insights
Our Virtual Production studio at ITG Capture is changing the way brands create film and photography. By bringing any and every location to a single location, our clients cut down travel, reduce carbon emissions, and get the creative freedom (and control) they need to...
by Jack Malone | Nov 20, 2023 | Company
An 18-month project with JLR has seen us seamlessly migrate the digital platforms of the two world-renowned automotive brands to Adobe Experience Manager. This has been a significant undertaking for our dedicated JLR team, with the ultimate aim of improving the...
by Jack Malone | Nov 14, 2023 | Company
Tried out the new KFC Tower Burger range? ITG were instrumental in delivering the halo of tech-enabled, agile content needed for its launch, from photography at Capture Studios to rolling out the campaign across multiple digital and print touchpoints. The Tower Burger...
