by Jack Malone | Oct 20, 2023 | Insights
Team ITG Copywriter, Damaani Burns, explains the ongoing importance of Black History Month in this insightful article, explaining why its core messages need to resonate beyond October and interviewing ITGers from acoss the business on their unique experiences, both...
by Jack Malone | Oct 17, 2023 | Company
Co-op Member Prices is a new initiative rewarding the brand’s members with a range of fantastic deals at Co-op stores, and Team ITG crafted and launched the marketing campaign to accompany this brilliant membership scheme. This was a truly end-to-end...
by Jack Malone | Oct 2, 2023 | Insights
From increased customer demand for content to the lasting impact of Covid and the current global economic situation, marketers are facing up to a variety of challenges at present with limited resource (and headspace) to deliver the solutions they require. The Inspired...
by Jack Malone | Sep 11, 2023 | Insights
With Artificial Intelligence (AI) becoming more powerful and accessible over recent years, our Brand Content Manager, Jack Malone, examines the technology’s impact on the role of the content writer, and whether software such as ChatGPT can truly replicate human...
by Jack Malone | Aug 30, 2023 | Insights
Our ‘Thinking Out Loud’ series is back, with our Principal Consultant for CX & Technology, Chris Smith, here to examine the five key challenges that brands are facing in the CRM marketing arena. With an explosion of channels and an ever-growing demand for more...
by Jack Malone | Aug 24, 2023 | Company
We wanted to demo the amazing capabilities of ITG Capture’s XR technology, so our on-site team created a piece of automotive content that brought together multiple locations under one roof at our state-of-the-art Birmingham facility. Tapping into the power of the...
by Jack Malone | Aug 16, 2023 | Company
Having been tasked with launching KFC’s new Teriyaki range in restaurants, we pulled out all the stops to create high-quality, channel-specific content throughout their locations in the UK and Republic of Ireland. It’s been great to see the KFC Teriyaki range...
by Jack Malone | Aug 7, 2023 | Company
With Dreams launching a new product range and partnership with Team GB, we were challenged to project manage the brand’s three-day Stronger Together Roadshow, taking it from initial brief through to completion. A major event for Dreams, Team ITG’s role included...
by Jack Malone | Jun 20, 2023 | Insights
Successive Covid lockdowns massively accelerated consumer digital adoption, which should be great for a lot of businesses. Yet, over two years later, many companies are still struggling to keep up, says ITG Deputy CEO and Chief Strategy Officer John Kirk in our latest...
by Jack Malone | Jun 7, 2023 | Company
We’ve expanded our presence in North America with the recent acquisition of ReviewStudio – a leading name in creative collaboration software. This Montreal-based company have been revolutionising the collaborative workflow space in recent years, and are already...
