by Jack Malone | Jun 13, 2023 | Simon Says
Companies who think that offshoring creative production will save costs and guarantee future margins are living in a fool’s paradise. The only viable path for creating personalised marketing content at scale is automation, which involves rethinking your production...
by Jack Malone | Jun 7, 2023 | Group
We’ve expanded our presence in North America with the recent acquisition of ReviewStudio – a leading name in creative collaboration software. This Montreal-based company have been revolutionising the collaborative workflow space in recent years, and are already...
by Jack Malone | May 30, 2023 | Simon Says
AI chatbots are considerably cheaper than human employees, but they’re not universally well received. How do you maximise their advantage currently – and will technology such as ChatGPT make them better conversationalists in the future? When you have a million...
by Jack Malone | May 22, 2023 | Group
We’re proud to be sponsoring ProcureCon Marketing 2023 from the 6th to 8th June in London – featuring a keynote from our Managing Partner, Roger Binks, on how we’ve implemented new ways of working for major brands with our powerful Storyteq marketing technology....
by Jack Malone | May 9, 2023 | Simon Says
Marketing technology is advancing at pace and already provides incredible opportunities for brands to boost their marketing output in a faster, more efficient way than ever before. So why are we still not capitalising on its full potential? Marketers questioned by...